Where Are We Growing?

Our California-Based Healthy Food Franchise Brand is Taking Off

When Juice It Up! first started in the 1990s in Southern California, we were much more known for our smoothies, and juicing and acai bowls were in their infancy. Health-conscious Californians embraced the alternative to the greasy, empty calories of fast food, and our reputation as a healthy food franchise grew. As more and more consumers started paying attention to what they were putting in their bodies, the juice industry started to catch up — and our product line expanded.

Today, we offer a wide variety of made-to-order juices, smoothies and superfruit bowls, and our brand that was once known only in Southern California now has close to 100 locations open or in development in California, Oregon, New Mexico and Texas. As a healthy lifestyle business in a booming industry, we stay focused on maintaining strong unit-level economics as we map out our growth strategy.

“The great thing about Juice It Up! is we have been an established, recognized and trusted brand for over 27 years,” says CEO Sue Taylor. “While we have a lot of experience behind us, we’re still passionate and hungry for growth and we’re still focused on expanding within and beyond the markets we serve.”