What is Behind Juice It Up!’s Record-Breaking Q1?
Just as Juice It Up! has announced record-breaking same-store sales (SSS) during our 25th anniversary, we’re here to celebrate another milestone for our smoothie, açaí bowl, and raw fruit juice franchise and a first quarter that has exceeded all expectations.
For starters, Juice It Up! has achieved a whopping 25.8% increase in SSS for the first quarter of 2021.
Additionally, in January, Entrepreneur Magazine named Juice It Up! as one of the “Hottest Franchise Opportunities” of 2021.
And, along with rolling out a new and cleaner menu board design systemwide in Q1, the expansion of the brand’s already extensive lineup of immunity-boosting products greatly contributed to significant category growth of specialty smoothies by 33%, classic smoothies by 24%, and raw juice by more than 20%. When it comes to açaí and superfruit bowls, we also saw a massive category increase of over 43% in its versatile bowl line during the quarter. As we mentioned, it’s been a big year.
But, what exactly is leading the supercharged sales momentum in Q1?
What Is Leading Juice It Up!’s Success?
Susan Taylor, president & CEO of Juice It Up! contributes the brand’s continued success to a few key components. “This strong growth across the board is testament to the brand’s resilient franchisees, loyal fans, and new guests who are making health and wellness a priority and appreciate the healthy products that Juice It Up! stores have available. We are thrilled to see the fantastic momentum achieved last year continue into 2021,” said Taylor. “Our Support Center Team is committed to remaining on the forefront of product innovation to offer our guests the most functionally delicious products on the market and are thrilled to see the shift in consumer behavior of keeping immune health top of mind.”
Much of Q1’s success has been attributed to three main areas Juice It Up! has continues to see strong performance in:
- Mobile Ordering – Through our mobile ordering, we allow guests to skip the line and get access to their favorites with pay ahead and skip the line options. Additionally, our app rewards customers for brand loyalty.
- Third-Party Delivery – We continue to work with third-party delivery companies to allow more and more guests to discover Juice It Up! every day. We’ve implemented seamless processes in our stores to ensure quality products, whether it’s a pick-up or delivery.
- Flexible Marketing Strategy – With the ongoing ability to adopt flexible, creative and data driven, and digital focused marketing strategies, along with more targeted value-added promotions, has made a positive impact during the quarter. We continue to update existing stores with Juice It Up!’s refreshed store design which was unveiled last summer.
Development & Expansions in 2021 & Beyond
On the development front, we continue to grow. With two new California locations opened, one in Ripon and one in Santa Ana, we’ve made deals with multi-brand franchise owners in Q1, securing three new franchise commitments in the Palmdale, Santa Clarita, and Reedley California regions. Additional development opportunities have also continued to progress in both Northern California and Arizona, with a handful of new franchise agreements executed in these areas immediately following the close of the quarter.
Extensive Smoothie Franchise Opportunities
The most important thing that has been driving our sales and has teed up 2021 to be the most historical year in Juice It Up! history is the continued increase in guest satisfaction, solely due to excellent franchisee execution, diversity of healthy and great tasting products at the store level.
With so much to celebrate about Juice It Up!’s past and future success, there’s never been a better time to consider joining our ever-growing network of franchise owners across the United States. With everything we do, we hope to give our local franchise owners everything they need for them to continue to drive growth in sales and profits as well as open new locations.
Ready to get started? Give our team a call at (949) 475-0146 or contact us online to request more information on how to own your Juice It Up! location!
You can read the full press release here.