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Carlo Verdugo Named Director of Operations & Business Development


As we recently celebrated our 25th anniversary and have shared great success with our franchisees, even among one of the most difficult years the world has ever seen, we are excited to share another step in how Juice It Up! is preparing for our future growth and support of our franchise locations.

Off the heels of our August 2020 blog in which we announced Susan Taylor as our new CEO, we are excited to once again announce a new addition to our leadership team that will be taking Juice It Up! into 2021 and beyond. We are excited to announce that, as of September, Carlo Verdugo has been appointed as Juice It Up’s new Director of Operations and Business Development.

Verdugo is joining our team with his impressive background of experience. With nearly two decades of franchise experience, Verdugo has served in various leadership roles including Jack in the Box. Additionally, Verdugo has spent nearly a decade of his experience at Jamba, where he served as Senior Director of Global Growth. As we enter into the last stretch of 2020, we are excited to have Verdugo join our team to continue the support of a variety of initiatives designed to support Juice It Up!’s a strategic growth strategy.

Additionally, in Verdugo’s role, he’ll be using the indispensable skills that he gained during his experience as an operational leader in both franchise and restaurant industries. Everything from franchise development, ensuring well-balanced teams, coaching personal, real estate, training, store design, and construction will be overseen by Verdugo.

Our CEO, Susan Taylor, is excited for Verdugo to join the team. “We are thrilled to add Carlo to our talented leadership team and are confident he will bring an additional level of efficiency to our proven franchise business model.” She adds, “I had the pleasure of working with Carlo during our time together at Jamba and saw firsthand his many contributions to the brand and its franchisees. He is a passionate, enthusiastic, and savvy professional who I know will help take Juice It Up! to new heights.”

As a fan of the brand himself, as well as an avid juicer and endurance athlete, Verdugo is passionate and ready to contribute to leading Juice It Up! and its dozens of franchise owners that make our business what it is. “I’m happy to join Juice It Up! during such an exciting time of growth and am excited to pour my passion and attention into a brand with values I personally align with,” said Verdugo.

“There is huge potential for Juice It Up! to continue its forward momentum and own a larger share of the raw juice, smoothie and bowl segment; and I’m looking forward to working closely with our franchise partners to increase their sales and profitability and help them uncover unique ways they can strengthen the guest experience,” Verdugo continued.

As we elevate our leadership team to support our plan of strategic growth, we are excited to extend our search of passionate and excited franchise owners. If you are a communicative and strong leader who has a passion for crafting and promoting healthy lifestyles, we would love to learn more about you.

If you’re looking to blend up a new adventure, be sure to explore our franchising FAQ, or contact us online to get started!

You can view our full press release here.