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Susan Taylor Named New President & CEO of Juice It Up!


From expanding into new territories and celebrating our 25th anniversary of serving up fresh and nutrient-packed smoothies, juices, and bowls, 2020 has proven to be a big year for our team at Juice It Up! Today, we’re excited to share that Susan Taylor has been elevated to President and Chief Executive Officer of Juice It Up!

Originally joining our team in September 2019 as Vice President of Operations, Taylor is a restaurant veteran with over 30 years of experience – 14 years of which that found her at Jamba Juice. We are excited for Taylor to lead our company into the next phase of growth with these decades of experience and knowledge. Leveraging her extensive franchise background, she is excited to help grow our company in terms of same store sales, average unit volume, unit count, and franchisee profitability.

The Juice It Up! brand was acquired in 2018 by SJB Brands, LLC, a partnership between franchise food industry leaders Chris Britt and Ed St. Geme and executive partner Chris Braun, who served as Juice It Up!’s CEO for the first 2+ years. “Susan is a dynamic, people-oriented brand builder, and franchisee advocate who is highly strategic and successful at driving results. Since coming on board last year, she has made huge contributions in furthering the evolution of the Juice It Up! brand” said Britt and St. Geme.

Braun shared, “We’re very confident Susan will continue to drive the brand’s commitment to our franchise partners while delivering exceptional experiences across the board. The entire Juice It Up! family looks forward to working with her in this natural evolution of her leadership role.”

With this leadership team now being led by Taylor, we are excited to continue to expand our already diverse list of menu options! Additionally, Taylor will lead the unveiling of two new locations representing the brand’s exciting new store design this summer, including one flagship corporate location.

Taylor will also be completing the launch of skip the line mobile ordering, continuing to grow third-party delivery with partners such as DoorDash and Postmates, introducing a revamped guest loyalty program, and ongoing development of new products to support Juice It Up!’s commitment to supporting optimal health via nutrient and immunity focused menu items. All of these initiatives and more are designed to fuel franchisee success by growing sales, unit count, and profitability that will be at Taylor’s forefront.

“I’m thrilled and humbled to have been given the opportunity to lead this talented team and continue our forward momentum in capturing a larger share of the market, which we are well poised to do,” said Taylor. “I am looking forward to really digging in and uncovering unique ways to increase franchisee growth and profitability and strengthen the guest experience while taking Juice It Up! to new heights.”

Susan Taylor, along with the proven franchise business model carefully sculpted over the past 25 years, is looking to partner with passionate franchisees who are interested in joining a highly recognizable, successful, and market leading smoothie bar provider. If you are interested in joining our team, be sure to contact us onlineto learn about our current franchising opportunities!