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Juice It Up! Celebrates 7th Consecutive Quarter of Growth


Our healthy eating franchise is perfect for entrepreneurs who want a lifestyle business that will positively affect their communities and their bank accounts

Some brands can start to stagnate after a couple of decades in business, but Juice It Up! is experiencing renewed energy and interest in our franchise offering, especially after announcing our seventh consecutive quarter of growth and two straight years of Average Unit Volume (AUV) increases.

We’ve seen our third-quarter sales increase 4% over the same period in 2016, and overall sales are up 5% year-to-date. This is a significant accomplishment in the highly competitive raw juice and smoothie segment.

“Each quarter, we are thrilled to see new guests and loyalists alike visiting Juice It Up! to order raw juices and our nutritious bowls and smoothies, which proves that more consumers are focused on leading healthier, active lives,” said Chris Braun, Juice It Up! CEO. “In the booming raw juice culture, over the past two decades we’ve developed a proven model that enables our franchise partners to experience continuous gains by catering to the nutritional wants and needs of a growing population.”

blueberry strawberry smoothie bowl

Innovation and stability keep our franchise at the forefront

Our analysis shows that a lot of factors have contributed to our year-over-year sales increases. Part of our marketing strategy is introducing Limited Time Offers (LTOs) to the menu, such as this year’s Golden Summer Refreshers, which included the Turmeric Fusion and Chili Lime Mango Smoothie. New taste combinations, the use of trending ingredients like turmeric, which is commonly used as an anti-inflammatory, and partnerships with TAJÍN®, a popular seasoning blend made with lime, chilies and sea salt, help attract new guests and remind our loyal customer base that we are constantly innovating.

Research and Development Scientist Noah Burgess is constantly experimenting with flavor profiles and new ingredients, calculating the nutritional value against the sheer taste appeal. That’s evident in our delicious core menu offerings as well as our LTOs. As our Operations and Development teams work to expand our presence nationwide, we expect to see Juice It Up! picking up even more momentum.

Currently, we have locations in California, Texas, New Mexico and Oregon, with more to open soon in Florida.

Our healthy eating franchise garners attention

People are paying more attention to what they’re putting into their bodies, and as they look for entrepreneurial opportunities, they want a business that aligns with their values. A healthy food franchise like Juice It Up! can be both personally rewarding and help them do something positive in their communities.

juice prep assembly line

We’ve been a leading brand for over 20 years, and we do everything we can to help our franchise owners succeed in the thriving juice and smoothie industry. Entrepreneur magazine included us in its annual Franchise 500 rankings, and we were also listed in the Franchise Times Top 200+ rankings, as well as Fast Casual’s Top 100 Movers and Shakers.

We capture the loyalty and love of the markets where we’re located, too. In Southern California, where we’re based, we were recently chosen as a top juice and smoothie bar by readers of local publications in Orange County and the Inland Empire in those publications’ annual “Best Of” and “Reader’s Choice” awards.

Our systemwide sales were $33 million in 2016. Juice It Up! Has over 80 units open or in development, largely concentrated in the Western U.S. but also extending into new markets farther east thanks to our simple business model and experienced franchise leadership. We recently signed a multi-unit development deal in Florida, where we know our fresh, hand-crafted raw juices, made-to-order smoothies and nutrient-rich bowls will be a big hit with guests.

Learn more about Juice It Up!

If you’ve been looking for a healthy juice, smoothie, or bowl franchise to invest in, and would like to learn more about Juice It Up!, please fill out our contact form.