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Catering to Younger Customers’ Healthy Habits


Our smoothie franchise caters to all demographics, but we’ve got our eyes on post-Millennials

smoothie bowl announcement

Smoothies have come a long way since the days when they were a novel meal replacement item for hardcore health junkies. These days, they’re so prevalent you don’t even have to seek out a smoothie franchise to find them; they even sell them at McDonald’s.

Of course, the quality you’ll get at a fast-food burger joint is a far cry from what you’ll find at Juice It Up!, where we blend all our juices and smoothies to order from fresh and fresh-frozen fruits and vegetables. What’s interesting is how the popularity of juices and smoothies shakes out among different age groups. Our own research shows us that people from all different demographics consume juices and smoothies, but it may surprise you to learn that Millennials and the generation coming up after them are gravitating more toward smoothies and bowls.

“One of the ways we research the emergence of new ingredients is by going out and talking with customers,” says Noah Burgess, Research & Development Food Scientist. “I learn so much from going to our university locations and just talking with students.”

For one thing, Millennials and post-Millennials are caring more about their health. While college is a notorious time to be a glutton and add that infamous Freshman 15, these days students are trying to head off that problem before it starts. And they know that smoothies and bowls can make smart meal replacements.

“Our superfruit bowls are a nice substitute in the morning for breakfast instead of pancakes or some type of hash brown, or even just an upgrade on dessert instead of froyo, which has a lot more empty calories,” Burgess says. “You can substitute it with a nice superfruit bowl where you’re getting your fiber, magnesium, B vitamins, Vitamin C, omega fatty acids and all of those other good things that are so hard for a typical American to get in our standard diet.”

Nutrition density creates healthy habits

We strive to make all of our menu offerings taste good, but they have to be good for you as well. Burgess has a degree in Human Nutrition and Food Science, and he minored in chemistry and physiology. “My passions are food and the human body,” he says.

pitaya passion bowl

To meet our nutritional standards, every smoothie and smoothie bowl has to be nutrient-dense, packing as many vitamins and minerals as possible into every calorie. Every 380-calorie Pitaya Passion Bowl, for instance, is loaded with antioxidants, omega-3 fatty acids, B vitamins, magnesium and potassium, plus 9 grams of fiber and 7 grams of protein. Perfect for a meal replacement or a mid-afternoon treat, that’s going to outperform your average burger and fries combo meal or vending machine cupcake every time.

Why Millennials Matter

The significance of attracting Millennials and the younger generation with our products is that research shows this age group is spending more money dining out than any other generation.

Forbes reported on a Food Institute analysis that showed Millennials spend 44% of their food dollars eating out. Overall, Americans continue to spend more every year on eating out, from 34% of their food budget in 1974 to 50% in 2014, and healthy food franchises like Juice It Up! are starting to claim our share of those revenues.

We have nearly 100 locations in California, Texas, New Mexico and Oregon, and we are targeting expansion in Arizona, Colorado, Florida, Nevada and Oklahoma. We are also offering Area Development deals in other states.

Learn more about Juice It Up!

If you’ve been looking for a healthy juice, smoothie, or bowl franchise to invest in, and would like to learn more about Juice It Up!, please fill out our contact form.